How Paris Saint-Germain Football Club used Logcast to boost fan engagement
With the podcast industry showing no signs of slowing its growth, it isn’t just creators that should be examining how they engage with the audio world. The impact of podcasts is here to stay, and the sports industry for one should take notice. Podcasting should be a key consideration for socially forward sporting teams looking to diversify their fan engagement and future revenue streams.
Paris Saint-Germain FC, one of the world’s most followed sporting teams on social media, has joined Logcast where they logged live from their recent Japan Summer Tour. The Logcast channel offered fans unprecedented access to the club, with players and PSG-TV hosts sharing intimate behind-the-scenes moments from life on the road; with voice-led content uploaded live from training sessions, pre-game talks and other cultural experiences the team have planned on the ground.
“We’ve seen a massive demand from fans wanting to get access to intimate moments — the unscripted, unedited, raw and unfiltered moments from their favourite players’ lives,” says Leni Andronicos, CEO at Logcast. “Unlike the highly-produced nature of other social platforms, Logcast offers fans the chance to experience the real, spontaneous moments and conversations.”
The overall content experience on Logcast is one of authenticity, spontaneity, and casual intimacy. Examples of logs include pre-game locker room conversations, important meetings between players and the coaching team, and spontaneous moments while travelling.
Younger audiences know the digital landscape inside out and are true digital natives, they see beyond gimmicks and are looking for real connection. Research shows that 32% of Gen Z consumers believe the most successful brands of the future are those that are authentic, and 52% actively avoid advertisements. They also have a short attention span, more than any other generation, hence the rise in popularity of short-form content.
To tap into these important, digitally savvy and discerning future consumers brands must adapt. Podcasting now has a clear avenue for monetisation brands can tap into this new revenue stream and as we’re seeing first-hand, this is growing fast with advertisers realising the potential of audio on demand. However, it doesn’t address the need for less curated ad-free listening and offers more in-the-moment authenticity.
“With more than 150 million fans on social media, Paris Saint-Germain are one of the most popular football clubs online and is the world’s most followed club on TikTok. “The fans’ enthusiasm for their content is incredible and we are excited to co-create unique and engaging experiences which their fans have never seen before, helping the club to strengthen their relationship with them even further.”
Logcast is not only a huge opportunity for all sporting clubs who want to reach fans with unique content and digital experiences, but also for monetizing the relationship with fans beyond ticket sales, merchandise, and sponsorship deals.
“Social media reach is very important, but the next step is translating that influence into revenue for the club. On Logcast, clubs can engage fans with free content, but also offer paid-only access to exclusive content for their most loyal fans,” Andronicos continued.
The app’s pay-to-stream feature called $UPERLOGS allows clubs to share paid-only audio content to their fans, charging them directly to access exclusive clips like news and announcements, pre-game talks, and intimate conversations with the players.
Logcast has developed a suite of monetization tools that are valuable for clubs, which include pay-to-stream content and an audio NFT creation tool — allowing players to turn their memorable audio moments into NFTs, or NFMs (“non-fungible memories”) as coined by the company. Clubs can sell these as exclusive digital collectibles in the app’s built-in marketplace.
To follow the Paris Saint-Germain journey in Japan, download Logcast from the App Store and follow @PSG or visit (https://app.logcast.io/account/PSG) to listen to the content from your web browser.
About Logcast
Logcast™ is a social audio network empowering the next generation of audio creators. Built out of Sweden, the app lets people record, share and monetize short-form audio updates (known as “logs”) instantly with one tap. For the first time, podcasting has been made social — you can follow friends, join conversations, share your ideas and earn money directly from your listeners. The app is available worldwide on the iOS App Store.
