Logcast, the social network for audio creators, today announces it has appointed Be Social as its new agency partner ahead of the company’s North American launch this month.
The Los Angeles-based digital communications agency was appointed following a competitive multi-agency pitch process, and will have a dedicated focus on all things influencer, media and experiences for Logcast throughout the company’s launch period to drive the social audio app’s downloads and engagement in the US market.
Be Social will support Logcast’s North American launch with a series of content and media relations activations.
Ali Grant, founder of Be Social, said: “As an agency at the forefront of the creator economy, partnering with Logcast was a clear choice, allowing us to collectively grow opportunities for creators to monetize and share content.”
Logcast co-founder & CEO Leni Andronicos added: “More than 50 million people worldwide consider themselves to be creators. A large portion of this group reside in the United States — Los Angeles is the epicenter for television and movies, New York is a hub for creatives, and musicians cluster in cities like Austin, Portland, and Nashville. Partnering with Be Social will help us reach this community and we look forward to driving a needed shifted in the social landscape together with creators around the world.”
Founded by Ali Grant in 2012, Be Social was one of the first agencies to launch with a hyper focus on influencer marketing and collaboration, recognizing the power of digital creators and building businesses harnessing their influence.
Today, the communications group is part of a group of top notch agencies, including firms such as 42West, and is headquartered in Los Angeles. Be Social represents both brands and creators, including H&M and Supergreat.
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About Logcast
Logcast™ is a social audio network empowering the next generation of audio creators. Built out of Sweden, the app lets people record, share and monetize short-form audio updates (known as “logs”) instantly with one tap. For the first time, podcasting has been made social — you can follow friends, join conversations, share your ideas and earn money directly from your listeners.
The Stockholm-based startup, founded by Johanna Hoof and Leni Andronicos, enables anyone with a smartphone to create audio experiences within seconds, with users able to record and share content on the go with “one tap”. Once creators have recorded their voice, they can edit the clip, add a photo and share it instantly with their community on the app. In an attempt to encourage authentic content, the app doesn’t allow pre-recorded uploads; instead, users have one shot at pressing the record button, recording the content and publishing.
Logcast makes the traditionally one-sided experience of podcasting social for the first time, with users able to follow their friends, create Projects, join groups (or “Circles”), send private messages, and discover personalised experiences as served by the app’s data-driven recommendation engine. It’s been described as a personalized “micro podcast” reel — or if you took a podcast app, crossed it with Twitter and added a dash of TikTok.
Since the launch of its public beta in April this year, thousands of creators, including music artists, comedians, sports stars, and health & lifestyle experts, have joined the platform, with over 40,000 minutes of content streamed. The app is currently available in Sweden but the company plans to expand its presence globally later this month.
Current backers of Logcast include global tech executives Niklas Carlheim-Müller (former Vice President, Ericsson), Adam Jafer (founder of Swedish unicorn VOI Technology), Juan Serruya (former Head of Engineering, Spotify), Jens Nygård (Vice President, Episerver) and Mathias Jussila (Nordic Capital).
The app is currently available in Sweden and will launch globally this November.
About Be Social
Be Social is a premier communications agency specializing in digital-forward campaigns for creators and brands, and the go-to for all things influencer. Since its creation in 2012 by founder Ali Grant, the Los Angeles-based company has curated a network of strategic partnerships aimed at amplifying and elevating brand storytelling, having worked with notable list of global brands and companies. With a hyper-focus on executing influencer outreach and collaboration, Be Social is a powerhouse of content creators, experience makers, talent builders, and storytellers that has reinvented the approach to digital awareness. Be Social has been named one of Inc.’s Fastest Growing Companies and was among PRWeek’s Top 50 Innovators for tech PR and digital communications. Follow Be Social on Instagram and visit its website at www.besocialgroup.com.
