Logcast partners with Spotify to give artists a new way to earn money on talk content
Voice streaming platform Logcast has announced its new integration with Spotify — providing a new way for music artists to earn money on talk content.
In addition to sharing music, artists will now also be able to share short-form talk content with their listeners on Spotify, like special announcements and behind-the-scenes moments from their music careers.
With more than 456 million monthly listeners on Spotify, the integration gives creators a new way to earn money from their most dedicated listeners, and will be an additional revenue stream for artists on top of music royalties.
Artists can choose to share talk content for free listening, or lock a “Log” (the name given to the short-form voice clips) behind a paywall on Spotify– requiring fans to pay to stream it using their credit or debit card. The feature comes at no cost to the artist, with participating artists receiving all revenues, excluding payment transaction fees and Logcast’s 20% platform fee.
“We’ve seen a massive demand from fans wanting to get access to intimate moments — the unscripted, unedited, raw and unfiltered moments from their favorite artists’ lives,” says co-founder Johanna Hoof. “Unlike the highly-produced nature of podcasts, Logcast offers fans the chance to experience the real, spontaneous moments and conversations behind the music.”
The feature, powered by Spotify’s Open Access Program, will be available to creators exclusively through Logcast, allowing artists to record voice clips in the mobile app, and publish them instantly to Spotify. It will begin rolling out in Sweden in January, and is set to expand internationally during 2023.
“By enabling a new content format for music artists to monetize on Spotify, our aim is to help artists maximize their fan bases,” added Hoof. “Within Spotify, this content will be searchable and discoverable like any other song or podcast episode.”
The new feature can help creators monetize on the entire music journey, not only the final product like a song or album. For example, artists can “log” the making of their new album, behind-the-scenes conversations with their team, or QAs with fans.
Since the launch of its public beta in November 2021, Logcast has attracted more than 15,000 creators in over 60 countries with a combined reach of 150M+ listeners.
Current investors in Logcast include San Francisco’s VC giant Goodwater Capital (early investors in Spotify and Facebook), and global tech and entertainment executives including former Warner Music Group head Jonas Siljemark.